bObles debuts @MoMA

In the spring of 2007, bObles began its American adventure by introducing our products to select stores, including the MoMA museum shop in New York. Our lime green Elephant, already an icon, helped us expand into 20 new stores across New York and a few in California. We also hosted a special event at a local gym in NY, where Crown Princess Mary read from our Anteater book to children—a truly memorable moment!